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WUNDERMAN WINS BAYER HEALTHCARE ACCOUNT

By Adnews Staff

The Diagnostics Division of Bayer HealthCare has appointed Wunderman its customer relationship marketing agency of record. Four other unknown agencies participated in Bayer's competitive request for proposals process. Wunderman will support the company's Ascensia blood glucose monitoring product line and will be responsible for the Ascensia customer relationship marketing program, which includes database marketing and customer communications.

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