COSSETTE BUYS STRATECO
By Adnews Staff
Quebec-based Cossette Communication Group has acquired a 90% stake in Toronto-based Strateco Strategic Communications Group. The total purchase price, which has not been made public, will include a closing cash payment and future cash payments based on financial performance over a period of five years. Strateco is a marketing communications services company that specializes in promotional marketing. In the future the company will work with Cossette's Blitz Direct, Data & Promotions division, which offers promotion, direct marketing and database management services. The company will be re-named Strateco-Blitz and will be lead by Greg Masse, president of Strateco. An unknown number of Blitz employees will also be integrated into the new unit.