HUDSON'S BAY HIRES WATT
By Adnews Staff
Hudson's Bay Company of Toronto has retained Watt International to work on a brand and identity strategy for its stores and services. The company conducted an agency review earlier this year. According to Watt, it will provide brand design and consulting services on the "exploration of a comprehensive program linking all the company's customer contact to the HBC brand." Hudson's Bay retail channels include the Bay, Zellers and Home Outfitter chains.
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