KATZ GROUP EXPANDS PHARMASSIST PROGRAM
By Adnews Staff
Katz Group Canada of Markham, ON is in the process of installing the PharmAssist program in Pharmx Rexall Drug Stores, Pharma Plus Drugmarts and Medicine Shoppe pharmacies nationally. The PharmAssist quality care program has operated at Guardian and I.D.A. stores since 1999. All PharmAssist-branded pharmacies will have new exterior and interior signage. Participating pharmacists will also place a Gold Seal of Approval on prescriptions. A national advertising campaign using the tagline "We take the time" has also been created. Billboard advertising in large cities and television advertising on network and specialty stations began earlier this month. Commercials are also airing on the Captivate and Professional Health Services networks. The company's Web site at <http://www.pharmassist.ca> will also promote PharmAssist, as will new information materials and brochures. Advertising for Katz Group is done by Naked Creative of Toronto.