A&W PROMOTES STEAK BURGER
By Adnews Staff
Vancouver-based A&W Foodservices of Canada is promoting a new Steak burger, which will be sold for a limited time. The national television advertising campaign was created by Rethink Advertising of Vancouver. In-restaurant materials are also in use. Public relations for A&W are handled by James Hoggan + Associates of Vancouver. The chain operates 625 restaurants in Canada.
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