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ANDERSON DDB CREATES GRAINSHOP TELEVISION CAMPAIGN

By Adnews Staff

Anderson DDB Health & Lifestyle has created the first national television advertising campaign for GrainShop cereals, produced by Weetabix of Canada. The creative promotes the High Fibre Crisp and Honey Almond Crunch varieties. The two 30-second commercials and four 15-second variations are aimed at health-conscious consumers. The ads describe the nutritional benefits and crispiness of the cereals.

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