MELITTA CANADA RETAINS THREE AGENCIES
By Adnews Staff
Melitta Canada, maker of coffee, coffee filters and coffeemakers, has retained the services of three marketing firms: JAN Kelley Marketing of Burlington, ON, The Carlisle Group of Toronto and The Edge Strategeze of Toronto. The agencies will develop and implement a national marketing program to begin early next year. The integrated program will include advertising, sampling, public relations, consumer promotion and in-store activities. JAN Kelley will handle creative development and media planning. The Carlisle Group will handle public relations and promotions. The Edge Strategeze will conduct market research. The three agencies were hired in a competitive review process.
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