WHIRLPOOL SIGNS THREE CURLING SPONSORSHIPS
By Adnews Staff
Whirlpool Canada has signed sponsorship deals with three women's curling teams in the name of its Whirlpool Home Appliances brand. No financial details are known. As part of the agreements, Jan Betker and her team in Regina, Suzanne Gaudet and her team in Charlottetown and Heather Nedohin and her team in Edmonton will wear the Whirlpool name and logo on their uniforms during the 2003/2004 season. Whirlpool will also continue to sponsor Team Colleen Jones, Team Jennifer Jones and Team Amanda Swicheniuk. This will be the third year the company has sponsored Canadian women's curling. Public relations for Whirlpool Home Appliances are handled by Harbinger of Toronto.
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