KRAFT RELEASES NEW KRAFT DINNER ADVERTISING
By Adnews Staff
Kraft Canada has begun running two versions of a new 30-second television commercial for Kraft Dinner Macaroni & Cheese. The ads will run nationally in English Canada until Dec. 8 and in French Canada until Oct. 31. The creative depicts three teens driving in an old car. The temperature gauge lights up and the car slows down. The driver gets out holding a pair of oven mitts and lifts the hood. He reaches in and removes a pot full of Kraft Dinner. His friends are holding the hubcaps as plates. He says, "Needs another 5K." The car drives away with an empty Kraft Dinner box on on its antenna. A bumper sticker reads "Gotta be KD." Called "Road Ready," the ad was created by J. Walter Thompson of Toronto.
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