ESSO SPONSORS MONTREAL CANADIENS
By Adnews Staff
Imperial Oil of Toronto has entered a new three-year sponsorship agreement with the Montreal Canadiens in the name of its Esso brand. The financial details of the sponsorship, which will begin with the 2003/2004 season, are not known. Esso will receive rink board signage and venue promotional exposure at the Bell Centre in Montreal where the Canadiens play. Esso will also co-sponsor the team's new minor hockey program called "Learn, Respect and Fun." In addition to the Canadiens, Esso sponsors the Toronto Maple Leafs, the Vancouver Canucks and the Ottawa Senators.
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