FLOW 93.5 DEBUTS NEW ON-AIR BRAND MATERIALS
By Adnews Staff
Toronto radio station Flow 93.5 has unveiled a new package of on-air jingles created by Boom Sonic Branding, also of Toronto. The jingles promote the station as "Toronto's Hip Hop and R&B." Flow has been in contact with Boom since the station launched in 2001, according to agency creative director Bill Nygren, and that connection was the basis for the assignment. The jingles went into rotation in early September to coincide with Flow's current outdoor advertising campaign.
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