B STREET HIRED BY HUMPTY DUMPTY
By Adnews Staff
B Street Communications of Toronto has been appointed agency of record for Humpty Dumpty Snack Foods of Kitchener, ON. B Street won the business in a bidding process which also included Onyx and Marketing Drive, according to Lynda Murray, vice-president of marketing for Humpty Dumpty. B Street will be responsible for promotional marketing activities for Humpty Dumpty product lines and will handle strategic planning and execution for the company's retail activities. Previously Humpty Dumpty used promotional groups on a project basis.
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