SEARS INTRODUCES MARTHA STEWART LINE
By Adnews Staff
A line of bed, bath and kitchen products called Martha Stewart Everyday will go on sale at Sears Canada stores nationally this week. Next month, a Martha Stewart Everyday Holiday collection will roll out, followed by a collection of patio furniture in the spring of 2004. The merchandise is being promoted with national television advertising, flyers, newspaper ads in some markets and in-store materials. Print advertising for Sears is created in-house. Broadcast advertising is done by BBDO Canada. Sears Canada has 122 stores in Canada. These products will also be sold by catalogue and online.
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