FANTAIL HIRED BY COOKWORKS
By Adnews Staff
Fantail Communications of Toronto has been hired by The Cookworks to handle public relations. The Cookworks, also based in Toronto, teaches cooking as a form of entertainment to individuals and corporate groups. It was founded by Donna Dooher, a partner in the Mildred Pierce Restaurant and a host on the Food Network. She reviewed several agencies before retaining Fantail. "Fantail has the right fit for us," said Dooher. "Their team brought forth very creative ideas. They are very committed and they're not afraid to go big or go home." The agency's first assignment will be the Canadian launch of a television program called The Cookworks with Donna Dooher, which is produced by Toast Pictures and will air on Food Network Canada. The program is entering its second season on the U.S. version of the channel. Fantail will also work to raise awareness of the program there. Fantail's other clients include the Canadian Egg Marketing Agency, Adecco, World Education Services, ninedots, Masterfile and Strategies International.