JETSGO TO PUBLISH IN-FLIGHT MAGAZINE
By Adnews Staff
Montreal-based airline Jetsgo will begin publishing an in-flight magazine in November. The quarterly magazine, expected to go bi-monthly in mid-2004, will be a joint initiative of the airline and TNC Publishing. It will be edited by Michelle Greysen and designed by Jetsgo's advertising agency, Agence Braque. The magazine will consist of 64 9"x11" pages with a planned 50-50 advertising to editorial ratio. "The approach, design and content will be very different from standard in-flight magazines," said airline president Michel Leblanc. "It doesn't have a fancy name. We call it 'Jetsgo's in-flight magazine.'"
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