TOYOTA INTRODUCES ONLINE ECHO GAME
By Adnews Staff
Toyota Canada of Toronto has installed a new game at its Web site to promote the Echo Hatchback. Players of the game, located at <http://echohatchback.toyota.ca>, must load a car with a number of items which are then used to solve various problems during a holiday trip. Six weekly prizes, including Shockwave Sport radios and Echo watches, will be distributed between now and the end of September. At that time one grand prize winner will receive a Toyota leather jacket, a portable CD/MP3 player and a Panasonic e-wear Multi Audio Visual Device. "This contest is a great way to remind Canadians that the Echo Hatchback is a wonderful combination of fun and functionality," said Toyota Canada managing director Tony Wearing.
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