RARE MEDIA GAINS TWO ACCOUNTS
By Adnews Staff
Idea Machine, the digital division of Calgary-based Rare Media, has gained two accounts in the energy sector. Climate Change Central of Calgary has hired the firm to create two Web sites; one aimed at companies involved in Alberta's energy industry and one aimed at the general population of the province. The organization is a private-public partnership described as, "a catalyst for and coordinator of activities by Alberta individuals, businesses, institutions and governments to reduce greenhouse gas emissions." Absolute Energy, a Calgary-based oil and gas product and services company, has hired Idea Machine to develop branding and communication strategies for its various divisions: Absolute Engineering, Omni Drilling Technologies, Keyvac Services, Canexim and Pan Ridge Oil.