HEALTHY CANADIAN NETWORKS SIGNS DISTRIBUTION AGREEMENT WITH 50PLUS MAGAZINE
By Adnews Staff
Healthy Canadian Networks has formed a distribution agreement with 50Plus Magazine. The company runs a service called PatientDirect TV, which displays programming and advertising on video screens in the waiting rooms of health care facilities in British Columbia, Alberta, Ontario and Quebec. Copies of 50Plus will now be distributed to these locations as well. The two companies will also share health, travel, personal finance and lifestyle editorial content aimed at the over-50 demographic. A bundled advertising package will be created and co-promoted to advertisers targeting health care consumers.
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