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PUBLICIS GAINS FULL OWNERSHIP OF ZENITHOPTIMEDIA

By Adnews Staff

Paris-based Publicis Groupe has aquired full ownership of the ZenithOptimedia group of agencies by purchasing the 25% of that firm it did not already own. Publicis paid £75 million to Cordiant for the interest. According to the Publicis, the deal is in accordance with the terms of its original joint venture agreement with Cordiant.

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