DAYS INNS BEGINS GIFT CARD PROMOTION
By Adnews Staff
Toronto-based hotel chain Days Inns - Canada has begun a promotion called "At Days Inn A Great Night's Stay Is In The Cards." During the promotion, guests who stay four nights at a Days Inn in Canada will receive $20 in Canadian Tire gift cards. Guests who stay nine nights will receive a 10th night free, while guests who stay 12 nights will receive $70 in Canadian Tire gift cards. The cards can be redeemed at any of Canadian Tire retail store, service centre or gas bar. The initiative will run at the 85 Days Inn properties in Canada until April 30, 2004. It will be promoted with print ads in Via Rail and WestJet publications in September and October and with collateral materials at the hotels. Additional advertising is planned for October and November, but those plans are not yet final. The advertising was developed by Portofino Studios of Toronto.