MOLSON HIRES BRAINSTORM
By Adnews Staff
Molson USA, based in Golden, CO, has hired The BrainStorm Group of Toronto to provide promotional support for Molson beers in on-premise and off-premise retail channels in the U.S. BrainStorm approached Molson USA in January and was hired after a series of discussions and meetings between Molson and other agencies, according to Bob Froese, president of BrainStorm. Molson's other agencies for the U.S. market include Crispen, Porter Bogusky of Miami, The Integer Group of Denver and Wheatley & Timmons of Chicago. Molson brands sold in the U.S. include Canadian, Canadian Light, Ice and Golden.
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