NESTLE BEGINS NESQUIK PROMOTION
By Adnews Staff
Nestle Canada is promoting its new Nesquik chocolate milk with a contest called "Grab, Gulp and Go for a Guinness Record." The initiative will run from Aug. 2 to Sept. 18. During that time Nestle will conduct a national search for the fastest chocolate milk drinker in Canada. Competitors must drink a bottle of the beverage and then climb a rock wall. The entrant with the fastest time from each contest location will receive a trip to Toronto to participate in the final event next month. The name of the final winner will be submitted to the Guinness Book of World Records as the fastest chocolate milk drinker. The winner will also receive a one-year supply of Nesquik. MacLaren McCann, MacLaren Momentum and Weber Shandwick Worldwide worked on the promotion.