DAIRY QUEEN HOLDS MIRACLE TREAT DAY
By Adnews Staff
Dairy Queen Canada of Burlington, ON is holding Miracle Treat Day at its more than 550 locations across Canada tomorrow. The fundraising effort will see proceeds from every sundae sold go to Children's Miracle Network, a non-profit organization that generates funds and awareness programs to benefit children and associated hospitals and health foundations across Canada and the U.S. Radio and television advertising created by Grey Worldwide of Toronto is raising awareness of the fundraising effort among consumers. Celebrities along with Children's Miracle Network ambassadors and children will also be supporting the day by being on hand at select Dairy Queen locations to serve sundaes. Dairy Queen has supported Children's Miracle Network since 1984. In addition to advertising, Miracle Treat Day is also being supported with public relations by Media Profile of Toronto.