GLAVIN DEVELOPS PARMALAT MILK PROMOTION
By Adnews Staff
Toronto-based Glavin, Lauzon, Woodward & Associates has developed a milk promotion for Parmalat Canada called the "Super Soccer Mom" contest. The initiative will run through the summer. Visitors to the company's Web site at <http://www.parmalat.ca> can play a soccer game to enter the contest. The prize is a trip for four to Orlando, FL. Other prizes will include a van, table soccer games and soccer sideline kits. The contest is being promoted with special packaging, online exposure and in-store materials, also developed by Glavin.
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