TIM HORTONS PROMOTES COOKIES
By Adnews Staff
Tim Hortons has begun a multimedia advertising campaign, created by Toronto-based Enterprise Creative Selling, to promote its cookies. The national campaign, which broke this week, includes television, radio, outdoor and in-store materials. The television commercial depicts a woman who uses cookies to convince her husband to watch a romantic film instead of an action movie. In the radio ad, a man with a cookie in his mouth cannot clearly answer his wife's question about their anniversary. The campaign will run for four weeks.
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