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ACA AND SPONSORCLICK BEGIN SPONSORSHIP STUDY

By Adnews Staff

The Toronto-based Association of Canadian Advertisers and SponsorClick of New York have initiated a study of sponsorship marketing to be called "Sponsorship Marketing Canada 2003." The study will include benchmarks, strategies, effectiveness models and industry trends. A Web-based questionnaire for advertisers has been posted at <http://www.sponsorshipmarketingcanada.com>. The results will be released in the fall.

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