ZOOM ACQUIRES IMEDIA
By Adnews Staff
Montreal-based Zoom Media has purchased Imedia, Le Réseau, an advertising company also based in Montreal. The financial details are not known. Imedia has 800 indoor display boards in office towers, parking lots and shopping centres in Montreal and Quebec City. Zoom Media will operate this inventory as its own product, to be called the Zoom Imedia network. Zoom's existing groups of display faces are marketed as the Resto-Bar, Campus, Sport, McDonald's, Medical, Golf and Agency networks. Jean-René Gauthier, who founded Imedia, Le Réseau in 2001, will become a counsellor to Zoom Media.
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