SECOND CUP TO HOST ATLANTIC JAZZ FESTIVAL SETS
By Adnews Staff
Second Cup locations in Halifax will host jazz performances between July 18 and 27 as part of the Atlantic Jazz Festival, of which Second Cup is the official coffee sponsor. The Toronto-based coffee retailer will also present a tribute to saxophonist and composer Bucky Adams on July 22 at Casino Nova Scotia. Additional support for the annual festival will include festival posters at the eight Second Cup locations in Halifax. Second Cup has also created its own poster which will be displayed in its stores in Nova Scotia, New Brunswick and Newfoundland and Labrador. "Great jazz and fine coffee are a flawless blend," said Mike Arseneault, director of marketing for Second Cup. "Both emphasize diversity, independence and distinctive taste. Second Cup is extremely proud to be a part of this year's Atlantic Jazz Festival." Public relations for Second Cup are handled by Strategic Objectives of Toronto.