KRAFT TO PROMOTE THREE NEW CEREALS
By Adnews Staff
Kraft Canada will promote three new cereals in the Post Selects line of products: Cranberry Almond Crunch, Wild Blueberry Almond Crunch and Banana Nut Crunch. A bilingual television campaign will break nationally at the end of July. The advertising, created by Ogilvy & Mather of Toronto, will be supported by public relations from Leslie Kaufman Marketing Communications, also of Toronto. According to a recent study conducted by Kraft, 93% of Canadians choose cereal for breakfast in the morning.
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