UNILEVER RETURNS TO SMART SHOPPER CONTEST
By Adnews Staff
Unilever Canada will hold a second Suave Smart Shopper contest this year at <http://www.suave.ca>. Four regional winners will be selected by random draw to participate in a "shop-off" in Toronto on Oct. 26. The finalists will compete against Sheila Lyons, last year's winner. The grand prize is a 2003 Chevrolet Venture. Additional prizes include a $10,000 Scotia RESP and air packages from WestJet. A multimedia campaign will promote the contest. It will include national and regional magazine advertising, radio ads and national television commercials on CTV and its affiliates. In-store materials will also be used to generate awareness. Arnold Worldwide and Ogilvy & Mather developed the Smart Shopper contest and its supporting advertising.