MOLSON BEGINS IN-CASE TICKET GIVEAWAY
By Adnews Staff
Molson Canada began an in-case giveaway promotion in Ontario this week. The giveaway is tied to the upcoming "Molson Canadian Rocks for Toronto" concert, of which Molson is a sponsor. The day-long event is intended to boost Toronto's tourism and hospitality industries following the SARS outbreaks earlier this year. Approximately 47,000 general admission tickets and 1,000 double passes to the Molson Canada Rocks Zone preferred viewing area will be given away in specially marked 24-packs of Molson Canadian. A radio campaign created by The Hive Strategic Marketing is promoting the giveaway. The concert will take place on July 30 at Downsview Park in Toronto and will include performances by the Rolling Stones, The Guess Who, Rush, AC/DC, Sam Roberts and others.