JOEY'S ONLY PROMOTES 100TH LOCATION
By Adnews Staff
Calgary-based Joey's Only Seafood Restaurants is promoting its 100th location, which will open in Olds, AB on July 21. Activities will include a ribbon cutting ceremony, cake and prize giveaways beginning on July 23. On July 26th a two-for-one fish and chips offer will be extended to customers. Each Joey's Only location will participate in the promotion by giving away 100 free fish and chips dinners. The giveaways will take place between July 21 and Aug. 11. Each restaurant will choose which day it will conduct the giveaway. Additional support will include print and radio advertising in Olds, along with flyers and a radio remote on July 23. Joey's Only is also running ads for its 100th location in WestJet's inflight magazine and Western Restaurant News. Advertising for the chain is handled in-house.