NEUTROGENA UNDERTAKES TENNIS INITIATIVE
By Adnews Staff
Toronto-based TrojanOne has developed a summer promotion for Johnson & Johnson's Neutrogena brand called the "Neutrogena Healthy Defense Ladies Day." The initiative began in mid-June and will run until Labour Day. The promotion is built around a non-competitive tennis tournament that will take place at 60 tennis clubs in Calgary, Toronto and Halifax. At each tournament women will receive information about the benefits of Neutrogena Healthy Defense Daily Moisturizer. Participants will receive a gift bag containing a tennis shirt, a sample of Healthy Defense Daily Moisturizer, a bottle of water, a notepad and a granola bar. TrojanOne also developed the creative for the events, including signs and tournament boards.
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