ATLANTIC CANADA TOURISM PARTNERSHIP EXTENDS STARCOM AGREEMENT
By Adnews Staff
The Atlantic Canada Tourism Partnership has extended its contract with Starcom Canada for another three years. The contract is for media planning and buying in the Mid-Atlantic/New England region of the U.S. A review process conducted earlier this year lead to the decision. The purpose of the partnership is to increase tourism in Atlantic Canada through various marketing and development initiatives. It consists of the Atlantic Canada Opportunities Agency plus the tourism industry associations and provincial tourism departments of New Brunswick, Newfoundland and Labrador, Nova Scotia and Prince Edward Island.
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