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PFIZER PROMOTES NEW LISTERINE POCKETPAKS

By Adnews Staff

J. Walter Thompson has created a series of television commercials to introduce Pfizer Canada's new Fresh Burst Listerine PocketPaks. The two 15-second English-language ads, which use the tagline "All the fight, with less bite," began running on Monday. A 60-second commercial will begin running in theatres on July 11. The creative describes PocketPaks as a weapon for destroying evil breath bacteria.

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