AOL HIRES WIEDEN + KENNEDY, SENDS MORE WORK TO BBDO
By Adnews Staff
America Online of Dulles, VA has hired Wieden + Kennedy, based in Portland, OR, to handle its corporate brand advertising. AOL chose the agency in a review, conducted over several months, that also considered BBDO and DDB in its final phase. In related news, AOL will consolidate its product and service advertising with BBDO New York. This will include promotion of the upcoming release of AOL 9.0. Most recently BBDO had been working on an "AOL for Broadband" campaign.
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