PUMA BEGINS STREET PROMOTION IN MONTREAL
By Adnews Staff
Montreal-based Puma Canada began a street-level promotion in Montreal yesterday. A group of promotional workers called the "Puma Cat Crew" will visit high traffic areas in the days leading up to this weekend's Air Canada Grand Prix race to promote Puma's Race Cat Hi III shoe. The initiative will end on Saturday night with a party at a Montreal nightclub. The Cat Crew tour was developed by Puma and its Toronto-based advertising agency MacPhee. Puma is a sponsor of five Formula 1 racing teams participating in the Montreal race: Jaguar Racing, Jordan Grand Prix, Minardi F1 Team, Panasonic Toyota Racing and Sauber Petronas.
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