WENDY'S PROMOTES NEW GARDEN SENSATIONS
By Adnews Staff
Wendy's Old Fashioned Hamburgers is promoting an addition to its Garden Sensations salad line: a Southwest Chicken Caesar salad. The item will be sold until August. The other salads in the line are Mandarin Chicken, Chicken BLT, Taco Supremo and Spring Mix. The Southwest Chicken Caesar salad is being promoted with national television advertising, local radio ads in British Columbia, Alberta, the Maritimes and Ontario, magazine advertising, newspaper advertising in Quebec and with in-restaurant materials. Advertising for Wendy's in Canada is done by MacLaren McCann of Toronto.
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