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IT'S OFFICIAL, THE NAME'S PROPULSION

BCP Canada has officially named its promotional and loyalty marketing company. The Montreal-based company has given the name Propulsion to the subsidiary which has been working under the name BCP Promotions since it opened its doors in late December. The company came into being about eight months after sales promotion specialist René Guimond took over as general manager of BCP. A former colleague, Alain Cloutier, is general manager of Propulsion. He was general manager at Montreal-based sales promotion firm Promo-Marketing. Guimond left the position of president at Promo-Marketing when he went to BCP last February.

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