POINTMAN HIRED BY CAMERON'S COFFEE
By Adnews Staff
Toronto-based Pointman! Public Relations has become the agency of record for Cameron's Coffee, based in Port Perry, ON. Cameron's hired Pointman based on a referral. The company previously handled its PR in-house. Cameron's sells organic coffees to coffee shops, boutique food markets and businesses in the Greater Toronto Area. Pointman has already begun a public relations campaign to promote Cameron's to media in the GTA. The campaign includes sampling events, called "coffee cuppings," at various Toronto venues. According to the agency, the campaign is designed to expand with the client for three to five years.
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