LIONA BOYD HIRES JUMP GROUP
By Adnews Staff
Classical guitartist Liona Boyd had hired The Jump Group of Toronto to increase her profile among Canadian corporations. Boyd worked with Jump Group president Benjamin Werbski when he was at Canon Canada. Canon sponsored two of Boyd's tours. Boyd has also been involved with Pulsar, a division of Seiko. This involvement included a 30-second commercial to promote the launch of Pulsar watches in Canada. According to Werbski, negotiations with a number of companies and charities have already begun.
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