TOYOTA RELEASES NEW SIENNA COMMERCIAL
By Adnews Staff
Toronto-based DCC Communications has created a new television commercial that will be released today for the 2004 Toyota Sienna. The ad is part of a new campaign promoting the style of the vehicle. The tagline is "Minivan? Says who?" The ad, called "Slide," is made in the style of an ad for a high performance car. It shows a silver Sienna moving across a desert. The Sienna initially appears to be a car, then it is revealed to be a minivan. The ad is aimed at the growing category of customers who are considering buying a minivan, according to Mark Russell, vice-president and group account director at DCC. The commercial is running nationally on network and specialty television. Advertising in other media will follow later.
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