ASTRAL MEDIA OUTDOOR REDESIGNS WEB SITE
By Adnews Staff
Astral Media Outdoor debuted a new Web site at <http://www.astraloutdoor.com> today. The site was created by Imotion of Montreal. It contains information about the company's history and several tools designed for advertising professionals. Users can calculate the value of a campaign and access inventory availability request forms. The firm's rate card and the locations of its advertising faces are listed. The site also contains images of ad structures and a tool to calculate schedules and the quantity of paper required for a given campaign according to GRPs. Technical specifications for Astral's advertising formats are also provided. The site will be promoted with a contest open to anyone who works for an agency or advertiser. The grand prize is a trip for two to Club Med. Astral will also promote the site at various trade events.