NEW YORK FRIES HIRES ZIG
By Adnews Staff
New York Fries has appointed Toronto-based Zig its ad agency of record. The Toronto-based fast food chain hired the agency after a brief closed review. "We picked Zig because we thought they were a good fit for us, both in personality and in the kind of work they do," said Jay Gould, president of New York Fries. There are approximately 180 New York Fries locations in Canada, Australia and the Middle East. Zig will handle the company's brand communications. Other Zig clients include Dare Foods, Danier Leather, Fidelity Investments, Maple Leaf Foods, Sleeman Breweries and Unilever Canada.
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