REVLON TO PROMOTE NEW LIPSTICK
By Adnews Staff
Revlon Canada of Mississauga has released a new lipstick in Canada called Moisturous Lipcolour. The lipcolour comes in 24 shades, each containing camelina oil, cherry, passion fruit, mango, papaya, aloe vera and vitamin E. The lipstick tube has a colour chip set into the base matching the shade inside. Moisturous Lipcolour is being promoted with in-store materials featuring spokesperson Eva Mendes. A spring advertising campaign including television and print advertising is being prepared. The advertising, created by Deutsch, is being supported with public relations, handled in-house.
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