MCCORMICK RELEASES NEW CLUB HOUSE COMMERCIALS IN QUEBEC
By Adnews Staff
McCormick Canada has released two new commercials in Quebec for its Club House division. The 30-second ads were created by the Toronto and Montreal branches of Enterprise Creative Selling to increase awareness of the brand in the province. The first ad will run for three months. It depicts a line of people waiting to get into a restaurant. A man walks pass the line and enters. Inside, the viewer sees that it is actually the man's house. In the kitchen a woman is preparing pasta. The man says, "Here we go again. Sylvie, what have you done now?" She says, "Tonight its pasta with roasted garlic and peppers." The camera pulls back to show the house full with people eating pasta. The man serves food and takes telephone orders. The next ad in the series will depict a barbeque at which the couple hosts neighbours attracted by their cooking. This ad will run for six weeks beginning in June.