MIOFRIO HIRES POINTMAN
By Adnews Staff
Toronto-based miofrio! juice + java has appointed Pointman! Public Relations its first agency of record. Pointman, also based in Toronto, won the account in an agency competition. The value of the contract is not known. Richard Chase, general manager of operations for miofrio, said, "We chose Pointman based on their strong connections with Toronto media and the communities that surround our three locations." Miofrio sells coffee, fruit beverages and desserts. Each location also offers free wireless Internet service for customers. Pointman will conduct a public relations campaign to introduce miofrio to media outlets in the Greater Toronto Area. The campaign will continue as the number of miofrio locations increases.
« Back Next »
Comments
blog comments powered by Disqus