KETCHUM HIRED BY PHILIPS ELECTRONICS
By Adnews Staff
Philips Electronics has hired Toronto-based Ketchum Public Relations Canada to provide strategic public relations counsel and media relations services. Philips, based in Markham, ON, selected Ketchum based on a referral. The agency will support corporate and consumer programs intended to communicate Philips' technological innovations. Ketchum will report to Philip's director of corporate communications in Canada, James Savage. Savage previously held the same position with Philips Electronics in the U.S. Philips did not previously have a public relations agency in Canada, said Ketchum's senior vice-president Franca Miraglia. Miraglia will lead the Philips account staff at Ketchum.
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