NIKE RELEASES NEW COMMERCIAL
By Adnews Staff
Nike Canada of Thornhill, ON released a new series of television commercials over the weekend. The 60- and 30-second ads were created by Wieden + Kennedy of Portland, OR to promote the Air Zoom Ultraflight shoe. They feature NBA players Steve Nash, Gary Payton, Tony Parker and Jason Kidd in one-on-one games in which one player's moves are matched by his opponent. The ads use a hip-hop soundtrack recorded by The Neptunes. Television advertising will run through March, accompanied by print, outdoor and retail campaigns.
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