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ADDENDUM: CAMPBELL SOUP COLD WEATHER CAMPAIGN

By Adnews Staff

The creative for the current Campbell Soup cold weather ad campaign was produced by BBDO Toronto. The eight-week Greater Toronto Area campaign began on Jan. 31. It consists of television, radio, print and Web advertising that runs only on days when the temperature is expected to be -5ºC or lower. The TV commercial shows the mercury in a thermometer dropping until it morphs into a can of soup.

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